THE BRIEF Hello new website. With over 25 years of success in structured cabling, Royce needed to bring its web presence up to date. We explained that modern websites should certainly look pretty but also act as a sales tool to capture and track prospects, with the right engine and analytics under the hood.
HOW WAS IT DONE Persona-led architecture is at the heart of Royce’s new visitor experience. We defined buyers by their needs and drivers, translating this knowledge into simple web pathways to help them find information and quickly get the answers they’re looking for.
THE RESULT Stunning design completes the picture. Contemporary styling, bold typeface, creative retouching of imagery and high contrast colour palette certainly kicks ordinary to the kerb. This reinvented style creates a strong and unique visual identity designed to shake up the unassuming world of cabling.