If it’s good enough for Leonardo it’s a good start point for us. SecureData’s annual thought leadership event ‘Security Focuses’ needed an integrated, high-impact visual and creative theme for 2015. We needed to capture the zeitgeist at the forefront of information security. And, ultimately get bums on seats.
HOW IT WAS DONE
The evolution of security is the overarching theme, which we tied in to the venue at The Science Museum in London – connecting the dots to create “The Science of Security, data-driven security intelligence for the adaptable business.”
Design inspiration took a clean palette and sharpened up the twisting DNA double-helix into the ordered architecture of the Vitrovian man, offset against the link analysis and threat landscape faced by modern information security. And we thought it looks cool. Splashed across web banners, display units, printed guides, pop-up banners amongst other assets, we’ve evolved this concept for any adaptation.