THE BRIEF SecureData provided 150 named target accounts with a marketing brief to generate face-to-face meetings for their sales teams to get conversations started.
HOW IT WAS DONE We needed a clever mechanic and unexpected creative that captured engagement immediately. For the typically male, 35-50 target buyer, we matched cybersecurity to a vintage gaming storyline – it’s relative; you need to be on the leaderboard and avoid game over. The visual creative developed the gaming concept into high impact executions across all digital campaign properties.
THE RESULT Very high engagement rates on email, social and click-throughs demonstrated the intrigue and resonance of the creative. 52 meetings from 150 target accounts showcased the conversion potential of clever campaign construction.