THE BRIEF Content atomisation for Telecity’s beautiful ‘Smarter Company’ magazine was the key to maximising content performance and converting awareness into prospects for nurture. We took apart existing artwork to recut lovely new micro assets for inbound marketing.
HOW IT WAS DONE
Optimised inbound strategy started with identifying the most engaging content through organic social tweets and posts. The top five performing articles were then taken forward into social PPC to drive targeted click-throughs and minimise budget wastage.
THE RESULT UX and buyer journeys centred on a landing page for each featured article offering ungated magazine content, plus form captures connecting through to existing data centre and solution based content. Over eight weeks we acquired 39 direct leads requesting sales engagement and 122 MQLs for nurture. Smashing CPA at £33 per lead.