IP Solutions Case Study – HubSpot Setup & Integration Programme
‘The creation of content that reflected the new brand personality’.
The key objective of First Base’s programme was to integrate all phases of the customer journey into a strategic marketing pipeline. This meant installing a process that identified and nurtured Marketing Qualified Leads (MQLs), and giving IP Solutions’ sales teams the tools and content they needed to more accurately qualify leads and nurture them through their sales funnel. As a result, First Base became an integral part of IP Solutions’ team in order to effectively deliver this process. Read the case study here